Thursday, March 2, 2006

why they don't like a la carte

last month, the fcc formalized a policy shift in support of a la carte cable line-ups: subscribers should be given the right to pick-and-choose their channels.

the cable and media companies have reason to worry as a media study
[note personal opinion: studies and/or papers can be goofy, but still kinda matter]
finds that the typical tv viewer watches only 15 channels. and it really spells doom to those ridiculous digital line-ups
The number of channels viewed does not increase substantially until the number of available channels in the home rises above 110, Nielsen researchers said. Homes receiving more than 40 channels tuned in to 12 to 20 channels, according to the updated annual study released last month. In homes with an average of 158 channels available, 20 of them are actually tuned in.
personally, i probably wouldn't benefit as my voracious tv viewing habits spread out over more than 20 channels

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