Wednesday, May 11, 2005

upcoming television upfronts

next week is the upfront presentations where the tv networks hope to get loads of advertising cash based on their fall schedules. [disclosure: i am a periodic investor in viacom, parent company of cbs and upn]
  • several of the shows i watch are 'on the bubble'. i won't explicitly come out say which ones because frankly i'm not 'proud' (if that's the right word) of some the tv shows i watch--but let's just say i was a big fan of john ritter and seinfeld while also being intrigued by the notion of talking to god.
  • as for positive pilot buzz, it appears to help if there is a supernatural feel (a la lost) or political angle. (personally, i think those trends are a year too late...)
  • naturally it helps if the cast is 'camera friendly', evidenced by fox's slate.

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