i tend to equate the indy 500 with the triple crown in that somewhat niche sports with rabid fans cross over to the mainstream.
apparently, danica patrick helped for a bigger crossover than usual--the highest ratings in 10 years. Two years ago annika sorenstam generated similar buzz by competing at the colonial. while annika played relatively well, she ultimately did not make the cut. danica performed even better, leading for ~20 laps as late as lap 194.
i'm guessing another letterman appearance considering her team owner...
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