Friday, October 21, 2005

stern comings and goings

the last coupla weeks of the howard stern show have been a tough listen...
essentially, the show has devolved to an on-air programming meeting for stern's satellite radio channels. there was a reason howard held these off-air during his terrestrial radio days...it is intensely boring, terrible radio.

apparently, i'm not the only stern listener peeved as howard's ratings tanked [bugmenot login] anywhere from 15-33% in some of his markets
That was the lowest total for Stern in years, and possibly decades, given his long and successful career.
[snip]
Yet Stern now looks like a dead weight, at least for WJFK. Among all stations in the Washington market, WJFK fell from fifth place to eighth with adult listeners during daytime hours (6 a.m. to 7 p.m.), the most listened-to period of the day. The decline can largely be blamed on Stern, since the station's other daytime personalities -- the Junkies, Don & Mike, and the syndicated Bill O'Reilly -- drew nearly the same or slightly better ratings compared with the preceding three months.
i suppose stern and sirius can take some solace in the subscription bump for that pay service. 'better late than never' as there hadn't been much of a boost till now.

i still believe that xm will still add more subscribers in the Q4 period than sirius, thanks largely to favorable auto industry deals.
for the record i expect xm to add over 1 million subscribers while sirius adds 950,000 subscribers.

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