Tuesday, October 4, 2005

putting crickets where his mouth is

conventional wisdom goes that reality television doesn't repeat that well.
however, for niche cable channels, the audiences can be huge.

on the heels of a successful tour de france run, oln picked up survivor cable rights. meanwhile the newly rebranded gsn picked-up emmy winning the amazing race.

the execs of gsn and oln did one of those 'i'll race 8 miles to work'-'you eat crickets' bets with gsn's the amazing race beating oln's survivor. so oln exec gavin harvey will eat a live cricket.

who says tv execs aren't creative...

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