business week online's atlanta bureau chief dean foust examines the current situation of hometown giant coca-cola.
foust suggests coke is essentially thinking too small, simply tweaking its lackluster marketing strategy or slight product tweaks (that don't necessarily work). foust doesn't suggest a core company changing move, but rather the pepsi strategy of broadened its product offering with fritolay. while pepsi's strategy has succeeded to the point it has eclipsed coke in some respects, the fear of diworsification looms...
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