i've been noticing a trend in media lately....
- cnet has been doing it a while...
- i just read a scotsman article that does it...
- msnbc seems to do it incessantly throughout the day...
...giving a summary of an article or schedule (cnet uses "what's new"/"bottom line", scotsman "key points"/"key quote", while msnbc a story "rundown").
while these are basically media standard 'tease(r)s', sometimes i simply take in these bullet points and move on. i imagine these must be effective in gaining and maintaining audience (otherwise they wouldn't keep doing it)...
but couldn't it also be counterproductive?
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